Cookie Policy

(Effective Date: 30th November 2019)

This Cookie and Mobile Technology Policy (the “Cookie Policy”) is intended to inform you of how Travelcation Ltd (operator of travelcation.uk) uses (a) “cookie” technology, and related technologies such as pixel tags, on www.travelcation.uk and its mobile desktop equivalent travelcation.uk (collectively, the “Website”) and (b) software development kits (SDKs) on the Travelcation.uk EU mobile application (the “App”).

Please take a minute to read and understand this, Cookie Policy. This Cookie Policy should also be read in conjunction with our Privacy Policy and our Terms and Conditions.

1. What are Cookies?

A “cookie” is a small text file that a web server saves on your computer or mobile device (and maintained by your browser) when you visit a website. It often includes a randomized unique identifier so that our website can remember your actions and preferences (such as log-in details, language, font size, and other functionality) over a period of time, so you don’t have to keep reentering them whenever you come back to the website or browse from one page to another. It may also be used for analytics and marketing purposes, such as, example, generating analytics, such as information regarding site visits, or retargeting visitors (such as displaying advertisements for such website on other websites).

To learn more about cookies, please visit http://www.aboutcookies.org/.

2. How are cookies used on the Website?

• Generally speaking, we use 1st and 3rd-party sessions and persistent cookies. The cookies set by us are called “1st party cookies” and the cookies set by our third-party partners and service providers are called “3rd party cookies.”
• Session cookies are temporary cookies that remain on your device until you close your web browser. Many session cookies are essential to make our website work correctly, as they typically enable you to move around our website and use our features.
• Persistent cookies remain on your device after you close your browser or until you manually delete it (for the former, how long the cookie remains on your device will depend on the duration or "lifetime" of the specific cookie and your browser settings). Persistent cookies help us recognize you as an existing user of our website, so it’s easier and more convenient to return to our website or interact with our Services without signing in again. In addition, persistent cookies also help us recognize you when you view a resource belonging to our website from another website or app (such as an advertisement) and help us record information about your web browsing habits during the lifetime of the persistent cookie.

3 Cookies Used

Strictly Necessary Cookies
These cookies are strictly necessary for our website to function properly and ensure our Services are accessible to you (e.g., log-in functionality, load balancing, navigation, filling in forms).

4 Performance Cookies

Performance cookies allow us insight into metrics such as visit count, most to least popular pages, and traffic sources so we can optimize the performance of our website.

5 Functional Cookies

Functional cookies enable our website to provide enhanced features or settings based on your previous visits and selections, such as language preferences, remembering log-in details, remembering flight searches and filter settings, and other conveniences.

6 Advertising Cookies

These cookies help ensure that we only show you relevant advertisements on our website and on other sites. Essentially, these cookies help us create, and analyse the effectiveness of, our marketing campaigns, limit the number of times you see an advertisement and track whether the advertisements have been properly displayed.

7 Analytics and Personalization Cookies

Analytics and personalization cookies allow us to analyse how you access and use our website in order to make our Services more useful and relevant to you. For example, we collect information concerning your booking or purchase history and other details, such as previous searches, to help provide more relevant travel options and deals for you based on the type of traveller you are.

8 Social Media Cookies

These cookies are used to allow you to share or like our pages and content through third-party social media websites.

9 What are mobile SDKs and how are they used in the App?

Mobile applications typically use software development kits (or “SDKs”) instead of cookies. SDKs are, essentially, a set of tools integrated into an app that “run in the background” to enable certain internal or external functionality.

We use SDKs as follows:

Fraud Detection/Security SDKs

We use SDKs that collect usage information in order to detect fraudulent behaviour. They detect suspicious patterns of behaviour that may present a risk of abuse by malicious actors (e.g., fraudulent accounts, unauthorized access, attempts to steal points or credentials). We consider these as necessary to provide a safe service for you and us.

10 Advertising SDKs

We use SDKs that help us enable, and analyse the effectiveness of, our advertisements on other properties, such as (a) displaying push notifications to you that open up to specific pages on the App and (b when you click on a banner on our website to download or access our app, “attributing” that banner to the app download/launch.

11 Analytics SDKs

We undertake A/B testing and general audience analytics to improve the user experience; in other words, we will want to test how users interact with different versions of our App so that we understand what changes will result in the best experience for you.

We also use SDKs that report error crashes or monitor the App’s performance so that we can remedy any issues related to the same.

12 Exercising Choice

If you have any concerns about our use of cookies, you can take action to prevent them from being set, such as by changing your browser settings to block certain types of cookies.

You can also use our Cookie Consent mechanism to exercise your choice for cookies or SDKs, respectively, depending on if you’re using the Website or App (however, note that necessary cookies/SDKs cannot be opted out of through this mechanism).

You may also delete cookies stored on your device at any time by going to the appropriate settings within your web browser.

For detailed information on how to do take such actions within your browser, look in your browser’s help information or visit the below link for an overview of how to block or delete cookies on the most common browsers: http://www.allaboutcookies.org

Please note that if you use your browser settings to refuse all cookies, you will not be able to use core Website functionality and your general user experience will be affected

13 Contact Us

Should our use of cookies or SDKs change in the future, we will update this Cookie Policy and notify you appropriately before such use (including obtaining your consent, as applicable).

For any further queries or information related to this Cookie Policy, please write to support@travelcation.uk with the subject line, “Cookie Policy.”